I've written about how I hired and the mistakes and successes that I had with programmers in an in-depth blog post right here.
So, how did I build a successful software company when I'm not a developer? I outsourced. I am living proof that you don't have to be a coder in order to build a successful software company and have a significant exit. I did not code a single line for Long Tail Pro. I should also be very clear, that I am not a programmer. I understood the target market on a very deep level, because I was one of the users in the target market. I think there can be a lot of advantages to coming up with a software idea that will “scratch your own itch.”īecause I was not only the business owner, but also the end user, I was able to develop an excellent product from the stand point of potential customers without much feedback from them. In other words, I had a problem in my own business, and then I built a piece of software to fix that problem. However, in a nutshell, I came up with the idea for a better keyword research tool because I was building lots and lots of little affiliate sites for myself, and needed a way to find and cherry pick easy to rank for keywords much faster than existing software would allow. In particular, for the history of the company up to 2012, you should read this blog post and for a good overview of how I bootstrapped Long Tail Pro read this one. I've shared the history of Long Tail Pro and the genesis of the idea for a better keyword research tool on my blog a few times. I certainly don't know everything and obviously companies sell for much more than I sold Long Tail Pro for (I won't be featured in Tech Crunch anytime soon) however, I'm willing to share what I have learned and hopefully that can be beneficial to a few of you. I want to share how and why I sold the company in order to both educate and inspire potential software entrepreneurs. In February of this year I sold a majority share of the company for a significant sum of money, the kind of exit that can have a big impact on one's life. Today, I want to publicly share for the first time that I have sold my software company, Long Tail Pro.
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